At the beginning of 2020, the sudden outbreak of new crown pneumonia is a severe test for all walks of life in our country. Thinking about the epidemic from the perspective of China's machine tool industry will definitely accelerate the huge transformation of China's machine tool manufacturing industry.
I. Accelerating price competition in machine tool manufacturing
The price war will become inevitable, and the homogeneous competition of machine tools will be more intense. Especially for flow products, international first- and second-tier brands will also join in. Market demand will have a release growth in the short term due to the emergence of the epidemic, and it will remain at a low level for a long period of time (2-3 years).
"The easy money is gone," said Professor Zeng Ming, chairman of Alibaba's academic committee. "In the future, everyone will have to do more hard work."
2. Innovation is the trend and the driving force for enterprise development
The number of patents born in China every year is the first in the world. The Chinese people are very innovative. In addition to the nature of capital, wherever there is interest, capital will flow into it, making the machine tool manufacturing innovation bring time. The window period will become shorter, for example, three months and six months will not exceed one year at most, so homogenization is inevitable, and the lack of increment can only be a stock game.
Innovation will always be the driving force for the development of leading enterprises. The choice of the direction of innovation will be extremely challenging. It must meet the needs of customers and meet the future industry development goals.
Ren Zhengfei said, "Whoever calls the fire, let those who can hear the sound of guns make decisions." Sleeping people cannot see the dawn.
3. The epidemic is a crisis for some machine tool manufacturers and a good opportunity for other companies
China has been the world's largest consumer market for machine tools for many years. This consumption scale will not fundamentally change due to the epidemic situation. The market size is still in China. The key is whether the individual enterprise has sufficient staying power and can maintain a steady increase in market share. Therefore, all machine tool enterprise managers should keep in mind two characteristics of the machine tool industry: one is the incremental characteristic and the other is the lag characteristic.
1. Incremental characteristics: If the overall economy has not grown significantly, and if the products of other industries have not been replaced, then the machine tool industry should not dream of prosperity and explosive growth.
2. Lag characteristics: For other industries, especially the machine tool service industry, it is a barometer of the machine tool industry. Even when the machine tool service industry is facing a cyclical trend, the winter of the machine tool industry is coming; when the machine tool service industry starts to pick up, the machine tool industry will usher in spring. Therefore, whether it is a crisis or an opportunity, it will promote a significant increase in brand concentration.
When the market is booming, there will be a scene of rushing horses, and in crisis, there will surely be a company that will kill the blood first. At this time, the internal strength of the company and the wisdom and determination of the company's leaders were compared.
Crises are fighters for prepared enterprises, and each crisis is an opportunity to change the industry structure. As many people are disappointed with the future, there will be as many people with hope for the future!
Madam Curie said: The weak are waiting for the opportunity, and the strong are making the time. Bacon said: Only fools wait for opportunities, and wise men create opportunities.
The wisdom of the mind is exactly the same, and successful companies will be the same: practice on the correct development path, continue to practice, and constantly approach the correct goal.
4. The epidemic will change the strategic rhythm and action capacity of machine tool manufacturers
The machine tool manufacturing industry is a capital-intensive and talent-intensive industry. Due to irresistible factors, the cash flow of machine tool manufacturing companies will withstand huge tests. How many machine tool manufacturing companies can carry it in one month, two months, and three months? Can it be financed? Even if the funds are raised, can the financial costs incurred be absorbed?
Stopping and restarting a car consumes several times more fuel than normal driving. How a machine tool manufacturing enterprise avoids stopping operation under the influence of irresistible factors will be a topic faced by every manager. If the machine tool manufacturing enterprises follow the traditional way of constant change, it will be difficult to survive, let alone develop.
Whether it is the machine tool product itself, delivery time, technical service, after-sales service or even various decisions, it will be closely related to the survival and development of the enterprise, and it will be based on the core concept of quickly adapting to customer needs.
Darwin said in The Origin of Species: The species that can survive are not the strongest or the smartest, but the most adaptable to change.
V. The epidemic has restricted population movement and accelerated the improvement of machine tool automation
With the disappearance of the demographic dividend, the increasing labor costs, and the rapid development of electronics and information technology and the reduction in costs, the epidemic will undoubtedly accelerate the market demand for automated and intelligent machine tools to get rid of excessive dependence on labor.
Customers' demands for online training, online inspection, online maintenance, and even online operation of machine tools will become more and more urgent; simplicity, practicality, economy, and reliability will become the most satisfied requirements of customers.
Wei An said: The world pays attention to efficiency and results, and sometimes it seems a bit ruthless.
Six, what determines the future survival of machine tool manufacturing enterprises is the inherent foundation of the enterprise
After all, the development of an enterprise must return to follow the law of market development. The internal foundation of an enterprise is commonly known as "internal strength".
The so-called mid-to-high end products produced by the domestic machine tool manufacturing industry, such as CNC systems, linear guides, ball screws, bearings, tool holders, hydraulic parts, pneumatic parts, etc., are almost identical to the products of foreign first- and second-tier companies. No matter whether it is accuracy or failure rate, compared with foreign first- and second-tier brands, there are different degrees of difference? Even with parts processing, even with imported equipment of the same grade, why are there still many problems with domestically processed parts? The reason lies in the process control. Processing, assembly, final assembly, each link has passed and passed, the final product is a summary of these links, the results are self-evident. The so-called loss is a thousand miles.
In fact, there is no distinction between high and low-end machine tools, only complex and simple, only good and bad quality, only powerful and missing. Just as ordinary people do all ordinary things well and become extraordinary, it is not simple to make even simple machine tools perfect.
What is enterprise process control? Former GM Jack Welch said: Consistency, simplification, repetition, persistence, it's that simple.
The core of whether China's machine tool manufacturing industry can decide the future is the brand
The so-called brand is the user's perception and market recognition. Only when the brand is recognized, can flow products get continuous orders, can brand power be upgraded to flow products, and brand strength can bring product premium capabilities.
President Xi Jinping emphasized "to promote the transformation of Chinese manufacturing to Chinese creation, Chinese speed to Chinese quality, and Chinese products to Chinese brands." These three changes will be the goals of China's machine tool manufacturing industry and the entire machine tool industry for quite a long time!
It is very hard to do industry, and it is even harder to do machine tool manufacturing. I wish all colleagues in the machine tool industry not to live up to our own suffering, let alone our original intention. We also look forward to working together to realize China's longing for a great manufacturing country!
